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Problem
Sales associates at Lane Mitchell Jewelers needed a way to confidently identify and distinguish between antique, vintage, and estate jewelry to provide accurate information to customers and enhance the customer experience. Associates lacked formal training on historical jewelry styles and age-specific characteristics.
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Solution
Designed and developed an interactive Storyline course that teaches associates to identify antique (100+ years old), vintage (30–100 years old), and estate jewelry. The course includes visual examples of jewelry styles, historical context, and quizzes to reinforce learning, focusing on styles up to the 1860s.
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Audience
Sales associates at Lane Mitchell Jewelers who interact with customers and need knowledge of historic jewelry styles to support sales and customer education.
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Tools
Articulate Storyline for course development, high-resolution jewelry photography for visual examples, Adobe Illustrator/Photoshop for image enhancement, and internal historical style references for content accuracy.
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